WHO IS THE CLIENT
SOS had been operating in Australia for approximately 2 years before partnering with Search Brown. SOS is an electrolyte hydration drink powder for athletes as well as everyday people that was created to fix the problems of too much sugar in regular sports drinks.
OBJECTIVES
- Build an ecommerce website that is user friendly and make people want to try SOS.
- Improve SEO performance to drive organic traffic and increase leads and sale.
- Establish trust and credibility through visual elements.
- Create fans through social media.
- Start a ambassador program to reach wider audience.
- Custom Design & Branding
- Custom WordPress
- Mobile Friendly Design
- SEO & Analytics
- Content Strategy
- Subscription Integration
- Social Media
- Email Automation
- Lead Generation
ONLINE SALE
+631%
INCREASE
+360% INCREASE IN THE
INITIAL 4 MONTHS PERIOD
LEADS
+570%
INCREASE
EMAIL DATABASE
OF COLD LEADS
20500+
FANS
BRAND AMBASSADORS
PROGRAM
STRATEGY 1
MESSAGE
Lifestyle oriented website was built from ground up to educate customers the importance of eletrolytes and consuming less sugar.
We needed to make people feel SOS is for everyone and not just for athletes.
STRATEGY 2
SOCIAL MEDIA
Using the power of Social Media, we reached out to start SOS ambassadors program.
We analysed the target audience and discovered the right people to show the SOS brand to.
SOS bottles and taster packs were used as a brand outreach catalyst products.
SOS bottles have become widely used product to showcase on Instagram.
STRATEGY 2
SOCIAL MEDIA
Using the power of Social Media, we reached out to start SOS ambassadors program.
We analysed the target audience and discovered the right people to show the SOS brand to.
SOS bottles and taster packs were used as a brand outreach catalyst products.
SOS bottles have become widely used product to showcase on Instagram.
STRATEGY 3
1000% GROWTH
Working with SOS, we are creating a tshirt brand that will reach the younger generation of athletes (athletes under 20).
This strategy will cover both Millennials (Gen Y) and Gen Z population.
Our goal is 1000% growth by end of 2019 making current 15 year olds choose to drink SOS well into their 30s, 40s and longer.
